On the Road the Next few Weeks…

I will be on the road a lot the next few weeks for Plexxi.
Plexxi will also be engaging in a host of events as well.
 Here is a list of events:

  • March 5: Credit Suisse Datacenter
Conference in SF.  I will be on an SDN panel with two friends
from Big Switch.
  • March 7: Plexxi presents at Network Field Day
#5.  I will be in NYC/NJ that day presenting to
  • March 13: I am on the Cloud & Software-Defined
Panel at the Pacific Crest Technology Forum event in Boston.
March 15: Plexxi and Boundary at SDN
Central Demo Fridays.

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Networking: Time to Change the Dialog

I am off to NYC to present at an SDN gathering hosted by Oktay Technology.   I am going to change up my standard pitch deck, so I am curious to see the reaction.  I have decided that I have been too nice and I plan to be more provocative and change the network dialog from speeds, feeds, ports and CLIs to a discussion about the network as a system and orchestrating the network from the applications down – opposed to the bottom up wires approach.
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Looking for a Few Good Networks in 2013

I am looking for a few networks in early 2013.  I need a Hadoop/MapReduce network and a couple of networks with NAS.  I have a lead on a ~400 server Hadoop cluster and we are already doing testing with one of the leading cloud storage vendors, but if you have production or semi-production network, probably configured in traditional leaf/spine layout, and you would like to see a Plexxi network in action, contact me. Continue reading

Notebook 12.18.12

The last few months have been a blistering pace at Plexxi and it has impacted my time to write.  Writing is important to me as it is my method of thinking in depth without the interruptions of email, calls, text and tweets.  Outside my window a Biblical rain is falling and I have Zac Brown playing.  As with past notebook entries, here is collection of topics I have been reading and thinking about over the past few weeks.
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Plexxi Event in NYC on the 27th

Plexxi will be hosting an invite only event in NYC on the 27th.  This is a small event, bringing together people to discuss how Plexxi’s Affinity Networking is using SDN to actually do something for Enterprise and Cloud Data Centers.  We should fill up quickly, but if you are an end-user and would like an invite email me at plexxi.com or DM @wr_koss.


Quick Thoughts Post VMworld

From my perspective, I thought the show was great.  We had a lot traffic in our booth, but the traffic was mixed.  A good number of clients we have been talking to came by and we had a number of new engagements.  All very positive.  On the downside we had a lot of visits from incumbent networking companies.  I did not know there were so many PLM and technical marketing people assigned to attend VMworld.

I had one interaction with a VP (Bus. Dev / Strategy / Strategic ) from one of the big incumbents.  We both said hello.  He asked me what Plexxi did.  I said we are an SDN startup.  He laughed and said we are all SDN now (apparently the Nicira acquisition by VMWare was some sort of conversion event for the networking industry), but what does Plexxi do he asked.  I said we are focused on the data center.  Okay, but what do you do he asked again.  I said we were competitors and I was not going to provide details.  He said okay and walked away.

Kind of interesting he did not know what we did when I think you can figure it out in about 15 mins of reading on the web.  We were also showing the product in the picture in our booth, which attracted a lot of attention and we had a demo of Affinity networking if you cared enough to take the time.  My take away was if someone wanted to know about a company on the show floor like Plexxi, they should do some research before the show and know exactly what to look for and ask about in the Plexxi booth.  Having worked in three public companies, two of which we are large tech companies, it reminded me how inward focused many incumbent companies can be; it is as if the outside world does not exist.  By the way, the last point about doing the research before the show, goes for candidates interviewing for a position too.  If you do not care enough to do the research, how can I believe you will care enough to be on the team.

One final note to a reader of my blog.  I was very humbled by a potential client who visited our booth and promptly told our CEO that he reads my blog and recently sent my Some Working Thoughts on SDN post to the IT team at his firm.